Dr. Le Hai Yen

Dr. Hai-Yen Le is a dedicated lecturer and researcher in the role of Head of Department (marketing science) in University of Economics and Law, a member of Vietnam National University, Ho Chi Minh City (Vietnam).

With a Ph.D. in Marketing science in Le Mans University (France), Dr. Le's work focuses on understanding consumer behavior, neuromarketing and promoting sustainable practices in the marketplace. Her research explores innovative strategies for companies to engage with eco-conscious consumers and drive positive environmental change. Dr. Le's expertise lies in conducting empirical studies (quantitative, experimental, qualitative designs) that shed light on consumer preferences, green marketing initiatives, and the impact of sustainable consumption on business practices.

Dr. Le has more than eighteen years working in both private and public sector as well as non-profit organization in Vietnam. Her works are related to strategic & planning and independent consultancy. Passionate about creating a more sustainable future, since 2020 Dr. Le has been a member of AVSE Global (Association of Vietnamese Scientists and Experts), an organization pioneering bringing innovative solutions for the sustainable development in Vietnam https://avseglobal.org. Her commitment to promoting ethical consumption and corporate responsibility sets her apart as a thought leader in the field of sustainable marketing.

To her, each small effort counts.